1.01
through refinement
INFO@ONEPOINTZERONE.COM
client
YK PRESENTS
team
EUNJI KIM & JUNHEE PARK of STUDIO TEDO
Seoul, Korea
YKP (short for Young Korea Presents) is a contemporary art gallery based in Eulji-ro, Seoul. YKP represents and showcases young, emerging artists who navigate through the ligne de fuite (line of flight) within the South Korean contemporary art scene.
The new YKP visual identity functions as both an identity and a flexible layout system, with typography constructed around a central 'ligne de fuite' as its axis. The line determines all elements from the justification of text, paragraph alignment, image placement, to the positioning of the logotype.
At the heart of this identity is Jung-Li Type Foundry's 'Pirelli Regular,' a typeface characterized by high-waisted, mono-line characters that emphasize negative space—transforming absence into presence.